Month: July 2013

24 Jul 2013

Advertising 101- Copywriting Tips That Work!

Do you ever think about what it is about that particular TV commercial, radio spot, or print or billboard ad that stopped you, to see and listen, to read, and most important pay attention, remember, and even act on? Well here are 6 timeless proven copywriting tips you can use to do just that, create […]

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24 Jul 2013

Did You Know?

Videos on your website… Did you know? Video increases the chance of a first-page Goggle result by 53x (Forrester) Video in search results have a 41% higher CTR (Click Through Rate) than text (ReelSEO) Video in email marketing has shown to increase CTR’s by 96% (Implix) Visitors who watch a product video are 85% more […]

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24 Jul 2013

Be Different and Soar to Success

As marketers, we’ve tried to understand these digital opportunities by repeating what we did with print. Industry analyst Tim Walters shared this rather apt quote with me from media theorist Marshall McLuhan, which addresses how television became the disruptive media (in 1960): “When any new form comes into the foreground of things, we naturally look […]

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