Month: June 2014

15 Jun 2014

SEO 2.0 – Focus on Outreach

By Peter Prestipino, Editor-In-Chief There are no two ways about it – inbound links are influential in achieving top placement on the search results (arguably, they remain the single most important element today). Search engines, however, are not making it easy for Internet professionals to acquire the citations they need to place in competitive positions. […]

Continue Reading
15 Jun 2014

Personalizing Customers’ Web Retail Experience

By Anthony Wilkey Today’s retail customers expect personalized online shopping experiences. Marketers who implement and execute personalization strategies, promoting products and offers that are meaningful and relevant to their customers, experience a significant return on investment (ROI). Recent research by Econsultancy found that 59 percent of marketers reported that their personalization strategies are delivering a […]

Continue Reading