Month: July 2015

10 Jul 2015

How Brands Can Still Reach Consumers on Facebook

By Joe Matthews, Co-Founder and CEO of Tagkast As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook’s most recent News Feed algorithm update makes content shared by users’ friends appear higher in a given News Feed and promoted content appear lower. […]

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10 Jul 2015

The Race for the Local Web

Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it’s choosing the closest brick-and-mortar or the fastest delivery/pick-up option for a product they found online, Internet users are proving speed and convenience rule the digital day. Search queries on Google […]

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10 Jul 2015

The Digital World of Domains

For millions of Web businesses, .COM remains the most popular and sought-after extension, but the virtual tide is turning – albeit slowly. In today’s digital world of domain names, brands have a near infinite number of choices they can make for Web brand naming and their broader virtual business presence. While hundreds of new top-level […]

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10 Jul 2015

The Evolving E-Commerce Customer

Technology isn’t the only aspect of the e-commerce industry that is evolving – shoppers are too. In fact, online shoppers in 2015 are much more demanding than in years past; not only expecting consistency from retailers across touch points, but also anticipating personalized shopping experiences. Recent data from MyBuys, for example, reveals that 53 percent […]

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