03 Jan 2014

30 Video Statistics From 2013 Worth Knowing

2013 has been a huge year for video. Online video watching is now completely mainstream among consumers, and the decreasing cost of video production, coupled with the increasing use of mobile devices, has made video a vital part of marketing campaigns.

Report after report this year have shown just how highly consumers value video, and each study has proven that adding video content to a website or email message can significantly increase retention and click-through-rates.

With this in mind, we thought we would compile the top 30 video statistics from this year’s reports.

Did you know…

1.    188.7 million people in the US watched 46 billion online videos in September 2013. –comScore

2.    93% of marketers used video for online marketing this year. –eMarketer

3.    83.9% of US senior marketing professionals used online video. –eMarketer

4.    YouTube is now 28% of all Google searches. –Diode Digital

5.    An internet user watches 186 videos on average each month. –Diode Digital

6.    52% of videos viewed on a PC are less than 3 minutes in length. –Diode Digital

7.    Video promotion is 6 times more effective than print and direct mail. –Diode Digital

8.    Viewers retain 95% of the information viewed in video, as opposed to only 10% of what they read in text. –Attwood Digital

9.    51.9% of marketing professionals say that video is the type of content with the best ROI. –eMarketer

10.    82% of marketers believe that online video has had a positive impact on their business or organization. –ReelSEO

11.    58% of marketers believe that for the same investment, online video can achieve better engagement than TV. –Video Brewery

12.    91% of top advertising executives believe online video is equally or more effective than display advertising. –Video Brewery

13.    68% of marketers believe video is more effective than social media, and 75% of marketers believe it is more effective than TV. –Video Brewery

14.     Posts containing video get 267% more links than a normal text post. –Brand Watch

15.    60% of website visitors watch video content before reading text on the same page. –Diode Digital

16.    Using video on landing pages can increase conversion by 86%. –Brand Watch

17.    Retail shoppers stay 2 minutes longer on a page with video. –Brandon Gaille

18.    57% of consumers say that product videos make them more confident in a purchase and less likely to return an item. –MediaPost

19.    Shoppers who view video are 174% more likely to purchase than viewers who do not. –Invodo

20.    The chance of getting a first page listing on Google increases by 53 times with the use of video. –Attwood Digital

21.    50% of mobile wireless network traffic is video. –Diode Digital

22.    60% of marketers used video in email marketing this year. –ReelSEO

23.    58% of B2B marketers rate video as an effective content marketing tactic. –Content Marketing Institute

24.    Use of video on company websites has grown from 67% in 2012 to 84% in 2013. –ReelSEO

25.    Video is the most out-sourced type of content on the web. –Brafton

26.    A text-only page has a 7% conversion rate, compared to a 25% conversion rate for the same page with a custom video. –Brafton

27.    Mobile shoppers are 3 times more likely to watch a video than desktop shoppers. –Invodo

28.    Online video users are expected to reach 1.5 billion in 2016. –Cisco

29.    In 2017, video will make up 69% of all consumer internet traffic. –Cisco

30.    In 2017, every second, nearly a million minutes of video content will cross the network. –Cisco


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