04 May 2017
Cloud Computing

Public vs. Private Cloud: What Marketers Need to Know

Making a technology decision is becoming less of a “shadow IT” slap on the wrist to marketers, but rather it’s becoming an essential part of the marketer’s job. This article will explain the difference between public and private cloud offerings and when it matters which type of cloud you choose. Whether you are a pharmaceutical […]

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12 Apr 2017
Influencer Marketing

Influencer Marketing for Everyday E-Commerce Brands

Do any of these names ring a bell? Jojo Fletcher, Robby Hayes, Carly Waddell…? Web professionals don’t need to recognize these personalities from the long-running Bachelor franchise for them – and other people like them who appear on TV – to become valuable marketing assets for their retail brand. In spades, companies are reaching out […]

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12 Apr 2017
Year of the Customer

Five Ways to Make 2017 the Year of the Customer

Just when you thought articles predicting technology trends in 2017 were on the wane, we’ve got one more for you. This article is one we hope you can actually use to plan your customer strategy — especially if your company recognizes customer identity as an indispensable tool to deliver a unified, secure and engaging customer […]

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28 Oct 2015

Authority: The Link to Local SEO Success

When Google released its Pigeon update in late 2014, few knew just how significantly the results pages would change and ultimately how sophisticated the search engine itself would become in relation to identifying queries with local intent – but that is exactly what has happened. Search engine optimization (SEO) has always been a very “dynamic” […]

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28 Oct 2015

Hitting a Customer Service Homerun

Seventy-six percent of consumers will stop doing business with a brand after a bad customer service experience (Ovum, 2015). These “bad” experiences, however, aren’t limited to brick-and-mortar stores.  Increasingly, consumers are demanding high levels of service across channels (Web, mobile and social), and do not hesitate to voice their dissatisfaction when their expectations are not […]

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28 Sep 2015

Don’t Fall Victim to a Hack Attack

It has been a couple of rough years for the consumer retail market. High-profile “hacks” of major brands such as Target, Michael’s and Home Depot, to name just a few, have shaken consumers’ trust and the sense of security they have in using their debit and credit cards to make purchases. According to a 2014 […]

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28 Sep 2015

Do Retailers Really Need A CRM?

“Don’t I need a CRM before I can do that?”  This is a question asked daily by retailers around the world. Creating strong relationships with customers is essential in the retailing industry, so it’s important to consider anything that can help drive business in order to gain even more customers. But why are they asking […]

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28 Aug 2015

3 Tips to Make Your Website More Social

  As social media has matured, it has made one of the most difficult transitions a medium can undergo, evolving from a casual time waster to a necessary business tool. Seeing the massive amount of time consumers spend on social networks, many brands have incorporated social elements into their own websites in hopes of driving […]

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28 Aug 2015

Mobile Matters for Today’s Growing Business

In today’s always-on society, it should come as no surprise that small business owners are rarely ever disconnected from their companies – and mobile is mostly to thank. In fact, 78 percent of small business owners check their work email and documents from their mobile device while on vacation, according to Manta’s 2015 Small Business […]

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10 Jul 2015

How Brands Can Still Reach Consumers on Facebook

By Joe Matthews, Co-Founder and CEO of Tagkast As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook’s most recent News Feed algorithm update makes content shared by users’ friends appear higher in a given News Feed and promoted content appear lower. […]

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