04 Apr 2013

5 Video Strategies for Merchants

A strong video strategy can provide merchants with many benefits – from an increase in engagement and conversion rates to better placement within the SERPs. The biggest challenge with video, however, is creating content that will engage consumers and entice them to hit the play button. While many merchants implement video on their sites, often […]

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04 Apr 2013

Is Your Blog an Information Powerhouse?

By Amie Marse, Content Equals Money If there’s one thing your customers want to see in your blog, I can almost guarantee you it’s this: valuable information. We’re not talking about Wikipedia-style information. We’re talking exclusive, you won’t find this in Google’s 1.2 million search results kind of information. I’ve been writing for the Web […]

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