By Peter Prestipino, Editor-In-Chief The Website Magazine community of Internet professionals has seen a great deal of change in relation to the practice of search engine optimization since our launch 10 years ago. As you might remember, it was not uncommon in the early days of the Web to be able to rank for highly […]
By Derek Schou, Associate Editor:: In many ways small businesses fight a daily uphill battle against the giants in their industries – perhaps none tougher than lead generation. To help small businesses raise awareness of their products and services, here are three techniques and tools they can use to better compete against their larger counterparts […]
By Amberly Dressler, Managing Editor Each Super Bowl, big brands reach into their deep pockets to call attention to their business for the purpose of selling products or services, and 2015 was no different. Everyone from T-Mobile to Wix.com showed they had access to the biggest stars and the best writers for their pricey commercials. […]
Advertising is one industry that the Internet has significantly and forever impacted. As technology becomes more sophisticated, so too have the ads that cover the Web – and it’s resulting in big profits. Keeping an ever-watchful eye on the Internet advertising industry, the Interactive Advertising Bureau (IAB) recently released its latest interim report, revealing that […]