Category: Blogging

16 Sep 2014

Harness the Power of Blogs

By Derek Schou Blogging is one of the most effective ways for businesses, especially smaller ones, to communicate with existing and prospective customers. Among other benefits, blogging allows a company to communicate its brand messaging and share valuable information to the digital public at large – while increasing visibility on the search engines and establishing […]

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26 Feb 2014

Everyday Digital Optimization

Walk into any office on a Friday, and you are likely greeted with genuine good cheer from the individuals who work there. For most, the last business day of the week means wearing jeans to work (kind of a big deal), making weekend plans, and chatting or lunching with colleagues. Aside from categorizing those moments […]

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26 Feb 2014

Men Buy, Women Shop On Mobile Devices

Ever since childhood, we’ve known that there are big differences between the sexes. They show up not only in play but also in shopping behavior. The latter is especially true when it comes to mobile. To understand desktop and mobile shopping behaviors better, website managers and online marketers must learn to cater to their target […]

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