Do any of these names ring a bell? Jojo Fletcher, Robby Hayes, Carly Waddell…? Web professionals don’t need to recognize these personalities from the long-running Bachelor franchise for them – and other people like them who appear on TV – to become valuable marketing assets for their retail brand. In spades, companies are reaching out […]
By Joe Matthews, Co-Founder and CEO of Tagkast As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook’s most recent News Feed algorithm update makes content shared by users’ friends appear higher in a given News Feed and promoted content appear lower. […]
Technology isn’t the only aspect of the e-commerce industry that is evolving – shoppers are too. In fact, online shoppers in 2015 are much more demanding than in years past; not only expecting consistency from retailers across touch points, but also anticipating personalized shopping experiences. Recent data from MyBuys, for example, reveals that 53 percent […]
By Derek Schou, Associate Editor Small and mid-sized retail businesses are at an inherent disadvantage in today’s marketplace. Not only must these merchants compete against each other, but they also have to take on global enterprises with marketing and advertising budgets double, triple or perhaps even quadruple their total sales figures. To compete in the […]
The promise of omni-channel fulfillment has finally become a reality, and many of the largest retailers in the world are positioning themselves to better optimize order fulfillment. That means things like second-day delivery for the same price as standard shipping for most customers and even same-day delivery are on the way. This will usher in […]
E-commerce is nearly a $1 trillion industry, but believe it or not, there’s still room for growth. According to the U.S. Census Bureau, only 7 percent of retail sales are completed on the Internet today. So how can your e-commerce enterprise capitalize on the opportunity provided by the undeniable shift occurring from bricks to clicks? […]
By Anthony Wilkey Today’s retail customers expect personalized online shopping experiences. Marketers who implement and execute personalization strategies, promoting products and offers that are meaningful and relevant to their customers, experience a significant return on investment (ROI). Recent research by Econsultancy found that 59 percent of marketers reported that their personalization strategies are delivering a […]
Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions. Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face. Thanks to the Internet, customers can now read online consumer reviews (OCRs) without actually talking to anyone — and 71 percent […]
Many Internet retailers are failing to convert enough visitors into customers. However, much of the time, the reasons are foreseeable. How does your site stack up against this list of common problems? SLOW PAGE LOAD SPEED Internet visitors want it yesterday! Any delay becomes seen as intolerable. Google is on a mission to speed up […]
E-commerce is hotter than a red-hot iron right now –with no signs of cooling off. If there was any opportunity ever, it’s here. With so many Web-based e-commerce store solutions available left, right and center, the barriers to enter e-commerce are lower than ever. All you need to do is pick products or services that […]