Category: Marketing

04 May 2017
Cloud Computing

Public vs. Private Cloud: What Marketers Need to Know

Making a technology decision is becoming less of a “shadow IT” slap on the wrist to marketers, but rather it’s becoming an essential part of the marketer’s job. This article will explain the difference between public and private cloud offerings and when it matters which type of cloud you choose. Whether you are a pharmaceutical […]

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12 Apr 2017
Influencer Marketing

Influencer Marketing for Everyday E-Commerce Brands

Do any of these names ring a bell? Jojo Fletcher, Robby Hayes, Carly Waddell…? Web professionals don’t need to recognize these personalities from the long-running Bachelor franchise for them – and other people like them who appear on TV – to become valuable marketing assets for their retail brand. In spades, companies are reaching out […]

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12 Apr 2017
Year of the Customer

Five Ways to Make 2017 the Year of the Customer

Just when you thought articles predicting technology trends in 2017 were on the wane, we’ve got one more for you. This article is one we hope you can actually use to plan your customer strategy — especially if your company recognizes customer identity as an indispensable tool to deliver a unified, secure and engaging customer […]

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10 Jul 2015

How Brands Can Still Reach Consumers on Facebook

By Joe Matthews, Co-Founder and CEO of Tagkast As organic reach on Facebook continues to decline, standing out on the social platform is more challenging than ever. At its simplest, Facebook’s most recent News Feed algorithm update makes content shared by users’ friends appear higher in a given News Feed and promoted content appear lower. […]

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10 Jul 2015

The Race for the Local Web

Proximity is influencing the digital landscape more so than ever before as shoppers want access to products and services as quickly as possible. Whether it’s choosing the closest brick-and-mortar or the fastest delivery/pick-up option for a product they found online, Internet users are proving speed and convenience rule the digital day. Search queries on Google […]

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10 Jul 2015

The Digital World of Domains

For millions of Web businesses, .COM remains the most popular and sought-after extension, but the virtual tide is turning – albeit slowly. In today’s digital world of domain names, brands have a near infinite number of choices they can make for Web brand naming and their broader virtual business presence. While hundreds of new top-level […]

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18 Jun 2015

Customer Loyalty

By Geoff Smith, SVP of CrowdTwist Loyalty today is about more than just discounts and free samples. It’s the aspect of a strategy that allows companies to connect with customers, start conversations, and reward them for their engagement and dedication. In today’s multichannel world, it’s crucial that businesses focus on their customers and enhance individual […]

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18 Jun 2015

How to Compete Against Amazon

By Amberly Dressler, Managing Editor What is required to win sales against the fifth-most popular website in the world (source: Compete.com) varies, of course, but asking for advice from Internet professionals who are doing just that is a good place to start. Website Magazine has enlisted the help of Internet retail professionals and e-commerce solution […]

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26 May 2015

How to Compete for Leads

By Derek Schou, Associate Editor:: In many ways small businesses fight a daily uphill battle against the giants in their industries – perhaps none tougher than lead generation. To help small businesses raise awareness of their products and services, here are three techniques and tools they can use to better compete against their larger counterparts […]

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18 Mar 2015

Strengthening Your Relationship with Email

By Allison Howen, Associate Editor The relationships marketers have with different channels are similar to the relationships people have with different types of friends. Social media, for example, is the new and cool bestie that marketers look forward to partying with and introducing to all of their other friends. Mobile on the other hand, is […]

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