13 Dec 2013

Forward-Thinking Ads

Take a moment to wrap your head around the number 20.1 billion, because it represents the amount of revenue Internet advertising reached in just the first half of 2013.

According to the Internet Advertising Bureau (IAB), $20.1 billion demolishes last year’s first-half ad revenue totals by 18 percent, proving that digital ads are not only becoming more effective but that the industry has room to grow. New and interactive formats and emerging channels are just two of the reasons the acquisition and awareness tactic of advertising has seen such an enormous surge in revenue, and despite its complexity, the future of digital ads looks brighter than ever.

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