26 Feb 2014

Men Buy, Women Shop On Mobile Devices

Ever since childhood, we’ve known that there are big differences between the sexes. They show up not only in play but also in shopping behavior. The latter is especially true when it comes to mobile.

To understand desktop and mobile shopping behaviors better, website managers and online marketers must learn to cater to their target gender, optimizing the digital experience for how they interact with brands. This article will provide a few key takeaways from our own internal research, which address important questions every enterprise must answer.

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