Personalizing Customers’ Web Retail Experience
By Anthony Wilkey
Today’s retail customers expect personalized online shopping experiences.
Marketers who implement and execute personalization strategies, promoting products and offers that are meaningful and relevant to their customers, experience a significant return on investment (ROI).
Recent research by Econsultancy found that 59 percent of marketers reported that their personalization strategies are delivering a good ROI and an average uplift of 19 percent in sales. In addition, with personalization, businesses are able to automate manual elements of their merchandising strategies, freeing up valuable time for their teams to build stronger customer relationships, increasing their customers’ lifetime value.