Breakfast Math is a collective of Medical doctors who are launching a self learning online network that will teach kids STEM subjects. The company is based in Southern California. The objective was to create the Breakfast Math brand, and Self Learning Network brand, as well as all corporate identities for both. GFDM began with providing logo design, name development services, and the creation of an e-commerce landing page for test marketing. GFDM also created DVD packaging, designed the skin for a mobile app, and designed an investment presentation deck.