16 May 2014

Protect Your Online Reputation

Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions.

Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face. Thanks to the Internet, customers can now read online consumer reviews (OCRs) without actually talking to anyone — and 71 percent of U.S. consumers leverage this resource more than any other content, according to a Bazaarvoice and Newlio consumer survey.

Peer reviews are a highly trusted and influential form of information when researching and making purchases online, but brands have to manage the process for increased effectiveness.

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