16 Sep 2014

Stat Watch: Mobile Madness

Few trends have ever been as hot as mobile is today; consumers just cannot get their eyes off their portable devices. With consumers so enamored by their smartphones, brands have an incredible opportunity to reach current and potential consumers nearly 24/7.

In a report published by Nielsen, 87 percent of smartphone and tablet owners are using their mobile devices for shopping-related activities. This means that in addition to actually purchasing products on their mobile devices, consumers are price checking, conducting product research, and reading and writing reviews.

Read Full Article


Write a Reply or Comment