Stat Watch: Mobile Madness
Few trends have ever been as hot as mobile is today; consumers just cannot get their eyes off their portable devices. With consumers so enamored by their smartphones, brands have an incredible opportunity to reach current and potential consumers nearly 24/7.
In a report published by Nielsen, 87 percent of smartphone and tablet owners are using their mobile devices for shopping-related activities. This means that in addition to actually purchasing products on their mobile devices, consumers are price checking, conducting product research, and reading and writing reviews.