03 Jan 2014

Tech Checklist: Digital Marketing in the New Year

If you’re an online marketing professional in charge of driving new business, you know the use of the right technology tools can help you generate revenue and manage customer relationships. You or your clients may have read about the latest marketing trends and decided to launch a new Web asset to help boost your company’s competitive edge with an app, a social media presence or a new site design. If handled correctly, this can be a great addition to your marketing and customer outreach strategy.

But because there are so many options – and because Web tech industry lingo can be confusing – it can be a challenge to define exactly what you want to do and identify which technology application will best help you reach your goals. Here are seven checklist items that can help you clarify your strategy and identify Web tech needs:

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