Robert Rosario is currently the founder and CEO of IncuBiz Marketing Group. Under the leadership of Robert Rosario, IncuBiz has become a national multi-award-winning interactive web design and an online and traditional marketing firm geared for start-ups and small to mid-sized businesses, with most of IncuBiz’s clients being prepared for product and service market roll-out through packaging, presentation, and delivery models which include online and traditional distribution.
Along with his many successes working with Little Caesars, Nestle, and many more, Robert is most known for successfully creating the entire marketing infrastructure to what is known today as Monster Beverage Corporation. He was one of the initial Senior Executives brought in to help build and brand Hansen Natural Corporation which is now today a multi-billion dollar company known as Monster Beverage Corporation.
Throughout his career, Robert has generated over $800 Million in sales!
We provide our clients with “BIG ADVERTISING AGENCY” work consisting of creative design, advertising planning, and idea-generating services. We give you effective and proven marketing sales programs to help you achieve market share growth.
Titles Held:
- Sr. Vice President Marketing
- Marketing Director
- National Promotions Director
- National Account Supervisor
Specific Accomplishments:
Robert has created new software products and marketing plans and developed management groups to cater to the entertainment industry, the professional sports industry, and industrial companies. He was also able to use his classical marketing and branding approach on various projects throughout his career. Robert was the business development and brand management support for various entertainment entities and was responsible for strategic planning, incentive programs, national demo programs, retail promotions, and special events management.
National Promotion Director, Hansen Natural Corporation, Corona, CA
Robert was responsible for building brand awareness for Hansen’s Beverages, developing Hispanic marketing programs for the Smoothie juice product line, providing promotional sales support to all Hansen’s products, and management of Hansen’s Special Events Sampling Program. He introduced the marketing concept of Added Value Promotions and Guerilla Marketing to Hansen Natural Corporation. The promotions ranged from on-pack sweepstakes, and instant win games, to added value giveaways with cross-promotional partners across all media.
Hansen’s Achievements:
Under Robert’s direction and management, Hansen’s name presence significantly rose in the market; thus resulting in increased sales and profits. In doing so Robert was credited by the Vice-Chairman Hilton Schlosberg of Hansen Natural Corporation as bringing a “can do” marketing mindset to the marketing team and starting a marketing revolution at Hansen Natural Corporation which resulted in catapulting Hansen’s sales by 14% and increasing annual sales to over $70 million; thus making Hansen’s one of the most preeminent growing small corporations in America.
As a result of Robert Rosario’s influence, innovation, and leadership, lead to the creation of the entire marketing infrastructure of Hansen Natural Corporation which became one of the leading energy drink innovators in America, now known as Monster Beverage Corporation, a multi-billion dollar company.
Publicis Advertising, Southern California
As a senior management consultant and troubleshooter for Publicis, Robert worked with the General Manager on the Nestle multi-brand account and developed promotional consumer programs, retail and chain-specific promotions, and special event management for the Hispanic market. The main goal was to increase Hispanic market awareness and build Hispanic market share for Nestle multi-brand through programs such as a MUSIC CD COOKBOOK, which he developed and then distributed to 15,000 stores in key markets of high Hispanic density to assist in the sampling and sales of Nestle’s Carnation Evaporated Milk and La Lechera.
Following is a list of brands Robert has developed and implemented promotional programs for:
- Nestle’s Crunch
- Libby’s Kerns Nectars
- FunDip
- Wonderball
- Juicy Juice
- Carnation Evaporated milk.
Additional functions included coordinating national in-store demos and market research.
Marketing Executive/Special Markets, Little Caesar’s Pizza, Southern California
Robert was responsible for implementing and managing corporate marketing programs as well as developing local promotions for 140 corporate stores and 70 franchise units in Southern California. He managed and directed all local store marketing activities. Local store marketing activities ranged from strategic planning for new store grand openings, Customer Appreciation Days, turn-around programs for problem stores, group sales programs, and event sponsorships. Other major duties included: the development and supervision of Hispanic Marketing activities; leveraging Little Caesar’s brand name and customer base to high-impact market profile companies for cross-promotional opportunities; direct mail coordination and door hanging coupon programs.
Little Caesar’s Pizza Achievements:
Under Robert’s direction, Little Caesar’s successfully established a foothold in the Hispanic market and increased sales in Southern California by over 20%. As a result of Robert’s actions, he was awarded two national commendations for marketing excellence, the “Visibility Award” for outstanding performance and results in local store marketing and promotions, and the “Sponsorship Award,” for group sales.
Advertising /Marketing Manager La Pizza Loca, Buena Park, California
Marketing and Advertising activities for 27 store pizza chain
La Pizza Loca Achievements:
Under Robert’s management La Pizza Loca was positioned as the most unique and prominent pizza chain in the Hispanic market with annual sales of $19 million.
Achievements:
Successful cross-promotion with Raging Waters theme park and Nestle’s Wonka Fun Dip Brand which resulted in increased incremental sales and theme park attendance by 10%.
Saved Nestle’s multi-brand special event program over $150,000 with effective negotiations and event management tactics.
National in-store multi-brand demo program using Walt Disney’s videos as a sales incentive which increased Disney Video sales by 3%.
Successful Hispanic billboard promotion for a client, Hansen Natural Corporation, and their Smoothie line featuring baseball superstar Sammy Sosa greatly increased Hispanic brand awareness and sales.
Developed company sampling special events program whereby over 400,000 sample units of various products from clients were sampled to increase brand awareness and encourage trial.
Throughout his career, Robert has developed projects and cross-promotions for Universal Pictures, Nike, Nestle, WWE, New Line Cinema, Fox Sports, Kashi, Sprint, Costco, Clear Channel, Univision, Disney on Ice, Sony BMG, Paramount, Nickelodeon, and many more…
